Branding for Body Anxiety
I accidentally opened a previous design case, and the theme of this project was "Body Anxiety".
Nowadays, the mainstream aesthetics is skinny, and there are even some clothing brands that only have size S. Obese people are discriminated against in society. Based on my research, I found that the oppression of body image is not due to the fact that the society thinks that thinness is beauty, but due to the fact that the society doesn't respect everyone's body consciousness. So I'm going to use this project to tell people to respect everyone's body consciousness. This project will create a unified clothing brand that will redefine the traditional meaning of "SML". "SML is no longer just a size, it's about breaking free and respecting everyone's body consciousness. What do you think "SML" stands for?
I accidentally opened a previous design case, and the theme of this project was "Body Anxiety".
Nowadays, the mainstream aesthetics is skinny, and there are even some clothing brands that only have size S. Obese people are discriminated against in society. Based on my research, I found that the oppression of body image is not due to the fact that the society thinks that thinness is beauty, but due to the fact that the society doesn't respect everyone's body consciousness. So I'm going to use this project to tell people to respect everyone's body consciousness. This project will create a unified clothing brand that will redefine the traditional meaning of "SML". "SML is no longer just a size, it's about breaking free and respecting everyone's body consciousness. What do you think "SML" stands for?
